Lawson "Morisugi Challenge

 The "Too Much Challenge," launched by LAWSON in February 2023, was an astonishing plan to increase the content of target products by up to 47% while keeping prices unchanged.



 LAWSON's "Too Much Challenge" is not simply a buzz-builder determined to make a loss, but a carefully designed marketing strategy that combines visual ingenuity, the application of psychology, and a clever market strategy.


 This is a good example of "reverse thinking" that creates more value than a loss-making product through its spread on social networking services and impact on market share.

I thought it showed the competence of the people making the strategy.

Reference https://l.smartnews.com/m-lLnQGty/VGItEJ

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Hello.I'm Ibuki Ohdaira.My department is faculty of international economics and,I choose international economic course. What I want to do by taking this class is to become better at group work. I love Disney and want to go 4 more times this year!
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On May 8, the Labor Administration Research Institute released the results of a survey on the level of summer bonus payments by companies listed on the first section of the Tokyo Stock Exchange. The average of 114 companies in all industries was 862,928 yen, the highest since the survey began in 1970. 　By industry, "Non-manufacturing" and "Manufacturing" averaged 715,328 yen and 902,288 yen, respectively, with "Automobile" at the top at 1,040,621 yen. I too would love to work for a company that offers such large bonuses! Reference   https://m.youtube.com/watch?v=IyK8bFOePXk
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